An SEO audit is the first step many professional SEOs take to learn about site health, content, keyword rankings, and more. Auditing is one of the most important SEO practices to analyze a website’s compatibility with search engines SEO audit tools have various uses; they can be used to analyze and improve upon your site’s content, to assess URL structure, and more. These tools offer recommendations on how to improve your site so that it ranks better in Google’s search results. Top 7 SEO Auditing ToolsWe’ve done the research and found the best tools for SEO auditing and analysis. These audit tools are great for professional SEO agencies as well as anyone looking to improve their website. These are the Best SEO Audit Tools:
RavenToolsRavenTools is a comprehensive SEO tool. This software can run a full site audit, identifying any on or off-page issues with your website and labelling them based on their priority level. This tool automates full marketing reports, offering white label and branded reports for agencies with clients. Their reports include web analytics, PPC, SEO, email, call tracking, social media, and more. RavenTools’ website auditor can identify site issues and improve the visibility of your website. Find page errors, redirects, robots.txt files, malware, and more. RavenTools has audits for visibility issues, meta issues, content issues, link issues, image issues, and semantic issues, each with its own host of metrics to consider. It is a robust auditor. Aside from the website auditing tool, RavenTools also includes competitor domain research, a SERP tracker, keyword tracking, keyword research, backlink checker, link spy, and a social media tool. This comprehensive tool is relatively inexpensive considering all of the features offered. Features:
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VerdictRavenTools is an impressive platform for auditing. The other features are useful as well, but their audit tool is one of the most comprehensive and gives actionable insights.
Surfer SEOSurfer SEO is not used for a full website audit, but rather for auditing individual pages for SEO rankings. This intuitive tool is incredibly easy to use, breaking down recommendations for page edits one by one. Surfer SEO is great for editing your on-page content using a data-driven analysis to make changes to improve rankings. Surfer SEO compares your page to the top ranking pages in the SERPs for the keyword you’re targeting. Compare your website pages to others to learn what changes you can make to outrank them. Surfer looks at various factors like keywords and keyword density, headers, image elements, LSI, NLP, page speed, backlinks, and more. By comparing your website pages to the top performing pages, Surfer SEO helps audit individual pages for search engines. It also features keyword research tools, a SERP analyzer, and a content editor where it will offer SEO tips as you create the content for your site. Features:
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VerdictSurfer SEO is an amazing tool for auditing individual pages on your website. If you want to better optimize your blogs or landing pages, this is an affordable and effective tool for auditing.
SpyFuSpyFu is another great SEO auditor that’s affordable and easy to use. This tool helps you spy on competitors, offering historical data like rankings, paid search info, keywords, ad variations, and more. It is great for competitive research from an SEO perspective, for ads, and for keywords. It can also be used to audit your SEO performance. SpyFu has a wide range of tools, some of which can be used for auditing your website’s performance. Use SpyFu for competitive analysis, keyword research, backlink audits, domain comparisons, rank tracking, and more. Their tools are broken down by category, with options for SEO, PPC, keyword research, and more. One of the best auditing options on SpyFu is the SEO reports, which offer an in-depth analysis of your website’s SEO. Build a custom report with the metrics most important to your website. The SERP checker is another useful tool for auditing single pages to rank for their target keywords. Features:
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VerdictSpyFu is a useful SEO tool. While it may not be the best site auditor, it has plenty of useful features that can shed light onto your site’s performance and how to improve it.
SEMRushSEMRush is one of the most comprehensive SEO tools out there, and it can be used for a quick and easy technical audit of your websites. This tool has a wide host of features, including organic keyword research, competitor analysis, backlink audits, traffic analytics, and more. SEMRush has a dedicated Site Audit tool, which runs a technical SEO audit for overall site health and more. This tool looks at factors like crawlability, HTTPS errors, linking, AMP issues, and more. It looks at over 130 technical and SEO mistakes and offers recommendations to improve your search rankings. There are also a few different tools that can be used to audit your site for SEO on SEMRush. Their backlink gap tool can tell you what backlinks competitors have that your site is missing. A domain vs. domain tool directly compares two websites, finding keyword gaps and other data. SEMRush has a huge range of functions, so it’s a great pick for auditing your website. Features:
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VerdictSEMRush is one of the best SEO tools for auditing and more, and most professional SEOs use this tool. If you’re new to SEO, however, the large number of features and data may be overwhelming.
Page Optimizer ProPage Optimizer Pro is a great on page optimization tool. It compares your page to your competitors, looking at a wide range of metrics to improve your rankings. Also called POP, Page Optimizer Pro offers a low-cost solution for auditing your web pages. POP looks at how well your page is optimized for your target keyword, assessing each minute factor of the page. It looks at factors like keywords, headers, bullets and lists, images, bold and italics, alt text and meta tags, and more. POP gives direct and actionable recommendations to improve your pages’ rankings. Page Optimizer Pro is easy to use and affordable. Their new Chrome extension improves local rankings by targeting your location. Their latest update also includes editing and recommendations in Google Docs, so you can optimize your page before publishing it. Features:
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VerdictPOP is a good choice that many SEOs use for on-page analysis. It won’t audit your full site, but ti can be useful for page insights.
Cora SEOCora SEO from SEO Tool Lab is a great tool for a deep audit of your website’s SEO performance. This diagnostic tool looks at 2040 ranking factors and offers direct recommendations based on its findings. Cora automatically adapts to Google updates, so when there is a change in the algorithm it realigns its software. Other tools use the same formulas, while Cora’s is based on a direct, mathematical analysis of Google SERPs. This helps to learn what factors are actually most important for Google rankings based on real results. Cora includes two additional tools, Cora Diff and Cora Trends. Cora Diff assesses the difference in your rankings after a Google update, so you can see what rankings changed and learn how to adjust your pages. Cora Trends helps you identify the factors that a collection of keywords has in common to help fine tune a large number of related pages. Features:
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VerdictIf you’re trying to learn why your site got hurt by an algorithm update, this auditing tool is a great pick. Cora looks closely at the most factors, offering an in-depth audit.
WooRankWooRank is a full SEO site checker and auditing tool. It can give your website an SEO score out of 100 to see how it performs overall, looking at SEO, social media, usability, and more. This full website analysis tool can create branded reports for your website, so you can share data with clients or with your executive team. WooRank also offers a competitive analysis, comparing your website to competitors side by side and seeing what keywords you may be missing out on. Their keyword tool allows you to track your keywords and rankings, including local positions. WooRank’s Site Crawl tool takes a comprehensive look at your website, looking for technical and SEO health issues that the untrained eye may not notice. Find and fix site issues like HTTP errors, indexing errors, duplicate content, and more. Features:
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VerdictWooRank is one of the best tools for site audits and SEO. It has a comprehensive site crawler as well as other useful tools for page analysis.
Final ThoughtsUse these SEO audit tools to analyze and improve upon your website’s performance. SEO is an ever changing practice, and auditing can help you keep your pages ranking well and improve traffic on poorly performing pages. Check out our favorite auditing tools from this list or let us know your favorites in the comments! The post 7 Best SEO Audit Tools of 2020 appeared first on SEO Digital Group. via Blogger 7 Best SEO Audit Tools of 2020
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