Insurance is a competitive field, with a multitude of insurance companies competing for clients’ business. There are various types of insurance and insurance companies out there, and most people find information about insurance through a quick Google search. Now, insurance companies need to rank for insurance keywords on search engines like Google in order to acquire new customers.
SEO is vital for lead generation in the insurance business. To get more clients, insurance companies small and large need to rank for the best insurance keywords. When it comes to SEO for insurance companies, you need to know the keywords that people are using when searching for the services your business provides.
Is your website optimized for insurance keywords?
Commonly Searched Insurance Keywords
We’ll start with the high level queries people use to search for insurance coverage. Many people searching for insurance coverage type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common insurance keywords. If you are optimizing a page for an insurance company, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking on Google for searches related to insurance coverage.
Before or after your main keywords, add your location. For example, if you work for an auto insurance brokerage in Philadelphia, optimize for “Philadelphia car insurance”.
If you own an insurance company with workers in different service areas, you may want to set up different pages for each area you service. That way, you can rank separate pages for “insurance near” or “insurance company in” each location.
Insurance Services Keywords
Often, people search for the specific type of insurance or coverage they are looking for. For insurance brokers, this can be the coverage you provide or questions about cost, what is covered, and more. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of insurance keyword rankings to your site.
Insurance Questions People Are Asking
Here are a few questions people ask related to insurance which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to insurance over time.
The post Best Insurance Keywords | Top 40 Keywords for Insurance Companies appeared first on SEO Digital Group.
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The roofing field is full of competition. While humans have needed roofs over our heads for a long time, the roofing business has changed with modern technology. Now, roofing companies need to rank for roofing keywords on search engines like Google in order to acquire new customers.
SEO is vital for lead generation in the roofing business. To get more clients, roofers need to rank for the best roofing keywords. When it comes to SEO for roofers, you need to know the keywords that people are using when searching for the services your business provides.
Is your website optimized for roofing keywords?
Commonly Searched Roofing Keywords
We’ll start with the high level queries people use to search for roofing services. Many people searching for a roofer type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common roofing keywords. If you are optimizing a page for a local roofing business, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking on Google for searches related to roofing services.
Before or after your main keywords, add your location. For example, if you work as a roofer in Philadelphia, optimize for “Philadelphia roofing contractor”.
If you own a roofing company with workers in different service areas, you may want to set up different pages for each area you service. That way, you can rank separate pages for “roofer near” or “roofing company in” each location.
Roofing Services Keywords
Often, people search for the specific service they are looking for. For roofers, this can be services you provide or the actual issues on the roof that need fixing. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of roofing keyword rankings to your site.
Roofing Questions People Are Asking
Here are a few questions people ask related to roofing services which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to roofing.
The post Best Roofing Keywords | Top 40 Keywords for Roofers appeared first on SEO Digital Group.
via Blogger Best Roofing Keywords | Top 40 Keywords for Roofers
The information technology field is crowded. IT businesses know better than most how important SEO is to their marketing efforts, as ranking for the most relevant information technology keywords will drive traffic and leads to your site. When it comes to SEO for IT, you need to know the keywords people are using when looking for the services you provide.
Is your website optimized for IT keywords?
Commonly Searched Information Technology Keywords
We’ll start with the high level queries people use to search for IT services. Many people searching for a information technology help type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common IT keywords. If you are optimizing a page for a local information technology business, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking in Google for searches related to IT services.
Before or after your main keywords, add your location. For example, if you work in IT in Philadelphia, optimize for “Philadelphia IT consultant”.
Information technology differs from other businesses in that it may not be local; you may be able to help customers all over the world. It still doesn’t hurt to optimize your pages for your local area to draw in local clientele, however.
IT Services Keywords
Often, people search for the specific service they are looking for. For the information technology field, this can be services you provide or the technical issues that need fixing. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of IT keyword rankings to your site.
IT Questions People Are Asking
Here are a few questions people ask related to IT services which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to IT.
The post Best IT Keywords | Top 40 Keywords for Information Technology appeared first on SEO Digital Group.
via Blogger Best IT Keywords | Top 40 Keywords for Information Technology
When working to improve your online presence, there are various engagement metrics to evaluate. Two common metrics, especially on social media, are reach and impressions. But many struggle to understand what the difference is between reach vs. impressions.
Learn what each of these terms mean and how you can use them to assess your social media efforts.
What is the Difference Between Reach and Impressions?
To understand the difference between reach and impressions, look closer at their individual definitions. The main difference between reach and impressions is that reach only counts unique users, while impressions can include one user several times. Learn their definitions for a deeper understanding.
Reach is defined as “the total number of people who have seen your ad or content” according to Hootsuite. This is the number of unique users who see your content.
Impressions is defined as “the number of times a piece of content was displayed to the target audience”. Your content could be displayed multiple times to the same users, so impressions is typically a higher number than reach. Even if a user did not click or engage with your content at all, if it was displayed to them by social media algorithms then it counts as an impression.
The difference between reach vs. impressions then, is that impressions counts the total number of times an ad or piece of content is displayed, while reach is focused on the number of unique users who see it.
Reach vs. Impressions on Social Media
These engagement metrics are typically measured on social media to see who your posts or ads have reached. Different social media platforms measure reach and impressions differently, however.
Facebook defines reach as “the number of people who saw your ads at least once” and impressions as “the number of times your ads were on screen”. They break down both reach and impressions by organic, paid, and viral qualifiers.
Organic reach is the number of people who saw your content or ad for free on their timeline. Paid reach is the number of people who saw your ad in a paid ad space promoted on their timeline. Viral reach is the number of people who saw your content because it was shared by someone else or because a friend engaged with it. The same applies to impressions.
Breaking down reach and impressions by organic, paid, and viral content gives a better idea about how users are seeing and engaging with your content.
Instagram, owned by Facebook, uses the same method for tracking reach vs. impressions.
Twitter does not measure reach, and only reports on impressions as any time a user sees your tweet. They also measure engagements, which includes anytime someone likes, retweets, replies to, clicks a link, or expands your tweet.
Which Should You Track?
Now that you understand the difference between impressions and reach, you may be wondering which is more useful to track. The answer depends on your goals.
Impressions are useful to know how many times your ad or content has been served. This tells you whether it’s appearing for users. Too few impressions may mean that your ad targeting is too specific and you may need to adjust. Too many impressions may mean that your ad is being served too many times, and could be spamming users.
Reach is useful for seeing how many people actually saw your content. This can help you see which types of content reaches a larger audience and performs better. Reach may also show that your ads or general content are ineffective; if you’ve reached 1000 users but no one has clicked through to buy your products or read your blog post, you may need to consider your targeting and the copy used.
It’s easy to track both, so keep an eye on both metrics to get the full picture of your social media visibility. Looking at both reach and impressions helps you understand how many people saw your content as well as how many times it was displayed. For example, if you had 1000 impressions but a reach of only 200 users, something may be wrong with your ad targeting, as the same users have seen an ad 5 times each.
Use reach and impressions to gain a greater understanding of how your social media posts and ads are performing. These metrics help show your visibility online, which is vital for increasing brand awareness. Track these along with other metrics like engagement and conversions to fully comprehend the effectiveness of your online efforts!
The post Reach vs. Impressions: The Difference and Importance of Each appeared first on SEO Digital Group.
via Blogger Reach vs. Impressions: The Difference and Importance of Each
E-A-T stands for expertise, authority, and trust – these are three factors that Google uses to evaluate a website. SEO is the process of optimizing a website for search engine results, and since Google is the world’s largest and most popular search engine, it’s important to consider E-A-T when creating and fine-tuning your website.
Some professional SEOs debate the importance of E-A-T, but since Google itself stresses its importance, it’s worth considering if you want to rank your website. Whenever Google updates its algorithm, it is usually recommended that you focus on your site’s E-A-T if your rankings fluctuated negatively.
Improving your website’s E-A-T should not only improve rankings, but the quality and focus of your website.
What is E-A-T?
As mentioned above, E-A-T stands for expertise, authority, and trust. But what do these words mean as it relates to your website?
According to Google’s Quality Raters’ Guidelines (or QRG, the guidelines for how a web page’s quality is assessed and rated), E-A-T is fundamentally important to a website’s quality rating.
Expertise refers to the expertise of the person creating the main content on a website. If a website publishes hunting advice but the writer clearly does not know much about hunting, this would receive a low score for expertise. A medical website written by an experienced doctor, on the other hand, would have a good expertise rating.
Google aims to rank the best expert on any given topic, so proving that you are an expert on your subject matter will improve rankings.
Authority refers to the authoritativeness of the content creator, the content itself, and the website itself. It’s important to show that you are an authority on your topic. This means that the content creator, the information in the content itself, and the entire website should be proven to be an authority on its niche topic.
For example, you could publish an informative post on how to do your taxes, but if it’s published on a hunting website, it won’t be clear that the website is an authority on the topic of taxes. Google wants to promote the most authoritative source on any given topic so that its readers get the best information available.
Trustworthiness is another important ranking factor and the final letter in E-A-T. This refers to the trustworthiness of the content creator, the content itself, and the entire website. If your website uses shady, black-hat SEO practices, it will have poor trust with Google.
Building trust with Google requires good, white-hat SEO practices, and a focus on quality content and user experience. If Google perceives your website as unsafe or spammy, it won’t trust the site and won’t direct users to it via search rankings.
Why is E-A-T Important?
Google is considered the best search engine for a reason: it strives to give its users the best answers to their questions as quickly as possible. To achieve this, Google’s search algorithm is regularly fine-tuned and adjusted to show the best results for users’ search queries.
E-A-T is just one of many ranking factors, but it’s one that Google continually stresses after algorithm updates. The platform wants to provide readers with the best content, which is written by experts in that field, with authority on that subject, and trust to ensure that the website is safe, reliable, and a reputable source of information.
Evaluating your website’s E-A-T and working to improve it is important because it will help improve your Google SERP rankings, but it should also improve the overall quality of your content and website. At the end of the day, Google’s advice to most SEOs trying to rank web pages is to produce the best, most informative content on any given subject. E-A-T is important because it is the method that Google uses to assess content quality.
E-A-T and YMYL
Another acronym used by Google is YMYL – this stands for Your Money, Your Life. YMYL pages are website pages that affect readers’ lifestyle choices, financial choices, medical choices and more – anything that can affect a reader’s happiness, health, or wealth.
Google has stressed that E-A-T is especially important for YMYL websites and pages, because these pages can affect people’s decisions as it relates to their health, finances, and more. Examples of YMYL pages include a wide range of websites and topics, for example:
Many web pages qualify as YMYL, which is why it’s important to consider E-A-T. Google wants to show SERP results that lead readers to safe, trustworthy websites, especially if the topic may affect their health, personal finances, and other important life decisions. E-A-T is especially important for YMYL sites, but it is a worthwhile consideration and ranking factor across the board.
Focus on creating a high quality website and improving E-A-T to step up your search rankings, traffic, and revenue. Visit our blog for more tips and tools to improve your website and your digital marketing efforts, or contact us at SEO Digital Group to discuss your digital marketing strategy.
via Blogger What is E-A-T and Why Does It Matter for SEO?
TikTok has quickly become one of the most popular social media networks, especially among younger generations. This platform is known for its short videos, often depicting dances and other popular challenges.
While some may view TikTok as a Gen Z social media platform that’s just for fun, major brands are moving to TikTok to capitalize on the large audience now on the app. As of April 2020, TikTok has 800 million worldwide users.
Whether you’re using TikTok to join in on fun dance challenges or to promote your brand, you’ll need followers if you want anyone to see your content. Learn how to get TikTok followers so that you can go viral on this popular new platform!
How To Become TikTok Famous
Pick your Target Audience
If you want to get more followers on TikTok, it’s good to know what kind of followers you’re targeting. While you may not be picky about who follows you so long as the number goes up, having a targeted strategy will make it easier to focus on growth.
Figure out who your target followers are. If you’re on TikTok for fun, your target audience is probably people your age with the same sense of humor or interests. Consider what those interests are and what kind of content you would be interested in seeing. If there are popular TikTok users that post similar content, you may share the same target audience. Target the followers of complementary accounts or use the same strategies as your favorite TikTokkers!
If you are a brand promoting on TikTok, your target audience should be the same as your other social media audiences. For example, a female clothing brand would target women and girls interested in buying their clothes, similar to their standard marketing strategy. Consider your target demographic for your business and try to create content on TikTok that would appeal to those users!
TikTok is made up of a younger audience, but there are users of all ages. If your brand wants to reach teens and young adults, however, TikTok is a great platform for those users. 41% of TikTok users are between ages 16 to 24, so any brands targeting that age group can benefit from promoting on this platform.
Use a TikTok Growth Service
If you’re serious about getting followers fast, consider trying a TikTok growth tool. There are tools and services out there that can help attract TikTok followers without any work on your part. All you have to do is post great content that matches your brand and your target audience, and these tools will do the rest. Check out our favorite TikTok growth services!
These are the Best TikTok Follower Tools:
Social Buddy is our #1 pick for a TikTok growth service. This tool uses advanced social media marketing to help organically increase your TikTok followers. Social Buddy ensures real, targeted followers, with no bots or fake accounts.
Social Buddy uses advanced targeting to help find followers who are actually interested in your videos, so they’ll be more likely to follow, like, and share your content. They use targeting metrics like niche, industry, competitors, complementary accounts, and relevant hashtags to find the users that best match your content and interests.
This growth tool helps your account get noticed by real users, so as long as you’re posting interesting, targeted content, they should follow you! Social Buddy makes it easy to grow your TikTok – all you have to do is focus on creating great videos.
TokUpgrade is another TikTok growth service that helps users become TikTok famous! This fully managed service takes on your TikTok follower growth for you. TokUpgrade gets you real, relevant followers who will not only increase your number of followers, but also improve engagement rates.
TokUpgrade targets your future followers based on who follows your competitors, specific usernames you want to target, and influencers in your industry. The service then auto-engages on your behalf, liking other people’s videos so that they engage with your account back.
TokUpgrade will increase your exposure on TikTok and slowly, help your audience grow. Over time, you’ll get real followers with actual interest in your videos.
Social-Viral makes it easy to become TikTok famous. With this tool, you can buy TikTok followers at an extremely low rate. This service sends you high quality followers without even requiring your password or login information.
Social-Viral is a growth tool for all social media, so you can use it to buy TikTok followers or use it on another account. It works with Instagram, Twitter, Facebook, and Spotify as well. Social-Viral gives you followers instantly, so there’s no waiting for your account to grow.
This tool gives you the benefit of instant followers for an extremely cheap price. You can get 100s of followers for only a few dollars with Social-Viral. You can also buy likes and views on TikTok so that your videos go viral.
Media Mister is another tool for growing your TikTok account. This social media tool also works for anyone looking to improve the performance of their Facebook, Twitter, YouTube, Instagram, LinkedIn, Spotify, Pinterest, and more. You can buy followers, likes, views, and more for each platform.
For those looking for TikTok growth, Media Mister can instantly send you followers, likes, and views. Ordering is easy with Media Mister – all you do is choose the number of followers, likes, or views, you want, and supply the link to your TikTok profile or specific video you want to target.
Media Mister does not offer organic growth or real engagements, but it is an extremely fast way to boost your TikTok into fame.
Feed Pixel is another social media management platform for various social networks, including TikTok. This tool can bring likes, views, followers, and more to your social accounts.
Feed Pixel is available in 150 marketplaces and 75 languages, so this tool works well for anyone. Their TikTok growth option includes likes and views, as this can boost your social status and help your posts go viral without buying followers. There is also the option to buy followers directly, of course. You can even buy shares to improve engagement metrics.
Feed Pixel is an extremely affordable option to buy TikTok followers and engagement. Choose one of their bundles to save 30%.
Follow TikTok Trends
On TikTok, there are common trends to follow and replicate. These include challenges, dances, and more. Many TikTok users will perform popular dances to songs like “Savage” or “Say So”. There are also challenges like the “Flip the Switch” challenge as shown below.
These trends and challenges are a great way to attract more users to your TikTok page. When a certain challenge, dance, or topic is trending, many users will look through those topics or hashtags. Jumping on the bandwagon of a popular trend can improve your visibility and bring more potential followers to your TikToks!
Hashtags are useful on all social networks, including TikTok. Using a relevant hashtag makes it easier for TikTok users to find your posts, especially if they are interested in your hashtag or topic. For example, if you run a makeup brand or post makeup tutorials, using #makeup or other makeup related hashtags can attract users looking for the type of content you’re posting. These users are more likely to be interested in your posts and may choose to follow you if they like your videos!
Research popular hashtags on TikTok to find the ones that are most popular and relevant to your brand or your target audience. Don’t use a popular hashtag just because it’s popular, however – if it doesn’t make sense in relation to your videos, it won’t bring you any new followers.
Many TikTok users include the hashtag #fyp on their posts . This acronym means “For You page”, referring to the “For You” tab on TikTok that provides user specific videos depending on your preferences, interests, and who you follow. Many users include the #fyp hashtag in hopes of getting their content shared on the For You page. This can bring huge visibility to your posts, similar to Instagram’s Explore tab.
Create your own Trend, Dance, or Challenge
Another way to attract followers to your TikTok account is to create your own trend and encourage others to join in! This may be difficult if you’re starting with very few followers, so this tip is better for those with a decent follower base who are looking to grow more.
This strategy has worked well, especially for larger brands. One example is Guess’ #InMyDenim challenge, or Colgate’s #MakeMomSmile challenge. Creating your own challenge and encouraging others to participate can bring more brand awareness. It also gives you user-generated content to share on your feed to bring even more followers and likes.
Promote on Other Channels
Promote your TikTok account and share videos across other social media platforms. Many TikToks go viral after being shared on different channels like Twitter and Instagram, so be sure to share your content across channels and include links to your TikTok page so that people can find and follow you!
Use Calls to Actions
If you want people to follow you, say so! Using calls to action can help encourage users to like your videos, follow you, or take other actions. Ask fellow TikTok users to follow you if they like your videos, or hold challenges and ask them to follow to enter! If you hold giveaways, you can even get people to follow, like, and tag friends in your videos to get even more followers to your account.
TikTok is the new video platform that keeps growing. Get more TikTok followers so that you can join in on the latest trends and promote your brand on this popular social network.
The post How To Get Followers on TikTok in 2020: TikTok Follower Tools and Tips appeared first on SEO Digital Group.
via Blogger How To Get Followers on TikTok in 2020: TikTok Follower Tools and Tips
Twitter is one of the most popular social media platforms for brands, businesses, and everyday users. This social network is built on short “tweets” that are 240 characters or shorter. Gaining a large following on Twitter can be lucrative, but it’s difficult to amass those followers.
Luckily, there are plenty of tips, tricks, and tools to help improve your Twitter growth. Learn how to get more Twitter followers with our advice!
How To Get More Twitter Followers
Use a Growth Tool
Managing social media accounts is a full time job for many people, but for others, it can be hard to stay on top of. If you’re busy running various social accounts or managing other aspects of your business, you probably don’t have time to focus on Twitter growth. Luckily, there are plenty of Twitter growth services that can do the work for you.
Twitter growth tools are services that can help your account grow while you focus on posting content or working on other projects. We’ve compiled a list of the best growth services for Twitter. If you’re looking for a hands-off way to get more Twitter followers, check out these services.
These are the Best Twitter Growth Services:
Twesocial is a Twitter growth service meant to help users grow their Twitter following, but with real followers. Unlike services selling fake followers, Twesocial ensures real, authentic Twitter users. This tool does not use bots or bulk fake accounts, but helps to increase your number of Twitter followers naturally.
Twesocial makes it easy to get more followers on Twitter with little effort on your end. Their team of case managers works to attract real followers to your account, while you focus on sharing the right content for your brand. All you have to do is provide information about your interests and topics relevant to your brand and your follower base, and their advanced targeting does the work for you.
Once you’ve answered a few questions about targeting, your case manager works to promote your Twitter account. They even help with content, creating graphics and recommending hashtags. This is a safe tool for Twitter growth, so your account can grow organically and safely.
Twesocial is one of the best ways to get more Twitter followers without using fake followers or bots. This is a safe, organic way to increase your followers on Twitter.
HypeGrowth is another great Twitter growth tool that attracts real followers to your Twitter account. This service guarantees that real people will follow your Twitter, not fake accounts or bots. HypeGrowth can help improve your authority on Twitter and increase both your follower count as well as engagement rates.
HypeGrowth does the work for you, so you can save time while your Twitter account grows. Whether you want to grow your Twitter for your business, blog, or just a personal account, HypeGrowth takes some of the work off of your plate. Simply fill out a questionnaire to direct the targeting for your growth and sit back while HypeGrowth does the rest.
Every HypeGrowth customer has a dedicated account manager who handles your Twitter audience targeting and growth. Their customer support line is available 24/7 via phone, email, or live chat, so you can contact them with any questions or concerns. This service promises results in only 24-48 hours, so you can see the benefits right away.
HypeGrowth is one of the most reliable ways to gain Twitter followers, with real results and a real person working to grow your account.
Jooicer is another Twitter growth service that takes the work off of your plate. This tool helps you grow your Twitter following with a targeted audience defined by you. You can set rules in Jooicer’s dashboard about what kinds of accounts to follow and what actions you want your growth team to take, and they’ll do the work from there.
Jooicer’s team does all the work on your Twitter account manually, so you are in full compliance of Twitter’s rules and terms of service. They make it easy to check your results on the dashboard and tweak the parameters of their advanced targeting. For those on a tight budget, they offer a free version that gives you suggestions without performing any of the actions themselves.
On top of Twitter growth, Jooicer also offers “community curation,” a tool to help clear your account for people who don’t follow you back or recently unfollowed. Their pricing is simple, and they offer a 30-day money-back guarantee if you aren’t satisfied with your results.
Jooicer is one of the safest ways to get more Twitter followers, as they use manual actions. This tool has other great features like an intuitive dashboard and follower cleanup.
Social Hackettes is a growth service for Twitter as well as other social networks like Instagram, Facebook, YouTube, Pinterest, Reddit, and TikTok. Regardless of what platform you’re looking to grow on, Social Hackettes promises 100% organic growth. Signing up is easy, and you get assigned a dedicated team to improve your social media performance.
Social Hackettes targets new followers based on your brand or business, and your goals. With that information, your team performs market research to come up with a strategy to fit your specific needs. Then, they deploy an engagement campaign to increase your followers and draw more visibility to your account.
Social Hackette’s Twitter growth tools provide unlimited targeted engagement, automatic cleanup, and automatic responses to new followers. Their lowest tier plan promises 100-300 new followers a month, and results only go up from there!
Social Hackettes is a good choice for growing your Twitter account, with a custom strategy for your brand and useful targeting metrics.
Tweet Attacks Pro
Another popular Twitter growth service is Tweet Attacks Pro. This tool can manage all of your Twitter functions, and can even write and publish tweets for you! Tweet Attacks Pro helps grow your Twitter account by tweeting consistently for you, and also by engaging with others online.
This tool helps grow your account by following accounts for you, unfollowing them if they are irrelevant or fail to follow back, and by engaging with users. You can set auto direct messages to connect with new followers, like and retweet tweets based on your chosen keywords, and more. You can control who and how frequently the service retweets for you, so that your feed is curated just as you prefer.
Tweet Attacks Pro has a powerful search function to find tweets and users relevant to your brand. You can manage your entire account from their dashboard. This tool makes it easy to create and schedule tweets while also interacting with others, and it can even spin your tweets to share the same info in different formats.
Even if you use a Twitter growth service to improve followers and engagements, you still need to post something for your followers to see! Tweeting consistently is key to getting your brand out there and bringing more visibility to your Twitter profile.
Figure out a frequency of tweets that works for you. Some accounts tweet once a day, while others tweet several times a day. The goal is to tweet frequently enough to keep your followers hooked, but not so often that you are crowding their timeline.
This balance can be hard to find, so try tweeting more frequently and monitor engagement. If your followers are favoriting and engaging with your tweets, it’s a sign that you can continue to tweet that frequently. If engagement falls off, you may want to tweet less regularly.
Post at the Right Time
Aside from the frequency with which you post, it’s also important to post at the right times. Many people search for the best time to tweet, but it depends on your followers. It’s best to post when your followers are online and able to see it, so that your tweet starts getting favorites and retweets right away.
Use Twitter insights to learn more about when your audience is online. From there, you can try to post when your followers are most active. Posting at night when most of your followers are asleep won’t result in much engagement, so look for Twitter analytics to help inform you on the best times to tweet.
Use Hashtags and Trending Topics
Social media hashtags were created on Twitter, and they are still relevant today. Hashtags make it easier for your tweets to reach more users, improving your visibility. Use relevant hashtags for your industry, brand, or topic to help your tweet go viral.
You can also use trending topics or hashtags to take advantage of popular trends. When a large number of Twitter users tweet about the same topic or use the same hashtag, it created a trending topic in the search tab. If your brand can join in on these popular conversations, it can help a wide audience find your tweets and may lead to them following your account.
Engage with Others
To get more followers on Twitter, it’s important to engage with your current followers and with others on the platform. If you see accounts posting similar content to your own, or an account in the same niche, consider following them and reaching out! This can help encourage them to follow you back, and may create a friendly relationship between you and others in your online community.
Tweet Visual Media
Tweets with visual media, like a photo, video, or GIF, tend to get more impressions, likes, and retweets. In fact, one study found that tweets with a video get 10x more engagement than tweets with only text.
When possible, use visual media to attract more attention to your tweets. Whether it’s a photo or video of your own or a funny meme or GIF, using visuals helps to improve visibility and engagements on Twitter.
Promote Across Platforms
Finally, promote your Twitter across social media platforms. If you have a website, you should promote your Twitter account on your website as well. Most brands use all the popular modes of social media, so be sure to connect your accounts so that your followers can find you on all social channels.
Use these Twitter growth tips to get more followers! Twitter is a great platform for promoting your brand, and our tips can help you grow your online audience.
via Blogger How To Get Followers on Twitter in 2020
Instagram is one of the most popular social networks, making Instagram followers a coveted commodity for those on the platform. Whether you use Instagram as a personal platform or to promote a brand, business, or blog, everyone wants more Instagram followers.
Creating and managing a thriving Instagram account is not easy work, however. With so much competition for users attention, it’s important to have a strategy in place to attract and retain new followers on Instagram. If you’re looking to grow your Instagram account, there are a few different ways to achieve your social media goals.
How To Grow Your Instagram Followers
If you’re looking to gain more Instagram followers, you’ve come to the right place. We’ve compiled the most effective ways to increase your Instagram following, with both free and paid solutions. Check out the best ways to grow your followers on Instagram to better promote your brand.
These are the Best Ways to Get Followers on Instagram
Use a Growth Service
Instagram growth tools help grow your followers for you, so you can focus on creating engaging content. If you’re looking for a hands-off approach to growing your Instagram followers, a growth service is the easiest way to go. These are typically paid tools, but for a small monthly fee you can watch your followers grow in huge numbers with little effort on your part.
Instagram growth tools use various methods to target and attract potential followers. Typically, you have to provide your account manager with details about your account, like your niche or industry, location, and target audience. From there, they’ll target accounts that are likely to be interested in your content and get their attention by following them, or liking or commenting on their posts.
Our favorite growth service for Instagram is Social Buddy. We use Social Buddy because it is safe, reliable, and provides amazing results. It’s also affordable compared to many competitors. Learn more about Social Buddy here.
Optimize Your Profile
If you’re new to Instagram, it’s important to make sure your profile is complete and optimized for success. Even if you’ve had an Instagram account for years, you may not realize that your profile isn’t optimized for growth.
First of all, make sure your profile is public. If your account is private, then only your followers can see your posts, which will make it difficult to attract new followers. Set your privacy settings to public so that new followers can find you easily. You should also make your Instagram a business account; it’s free, and you get access to Instagram Insights to learn more about who is visiting your profile.
Second, make sure that your profile is complete. A complete profile has a profile picture, a bio, and at least one post. Pick a profile picture that best represents you or your brand. Many businesses choose to use their logo. If you’re running a personal account, choose a high quality, professional photo of yourself.
When writing a bio, make it easy for new visitors to understand what your Instagram is all about. If your Instagram is a business page, be sure to include specifics about what your business provides, as well as a location and hours if you have a brick and mortar shop. You can add hashtags to your bio as well, which can help followers better understand what you’re interested in or what industry you’re involved in.
Instagram allows profiles to include one link. Use this opportunity to link to your website or to a specific page that you’re promoting. Tools like Linktr.ee make it possible to include a portal to various links so that followers can navigate through to your website more easily.
Determine a Posting Schedule
It’s important to create a posting strategy for your Instagram account. Many users are unsure about how often they should post, when they should post, and so on. Planning out a post schedule will help answer these questions and ensure that you stay on top of content creation.
There isn’t a rule about how often to post – it really depends on your account, your followers, and your engagement. If you only post once a week, you might want to try posting more often. If your followers are liking and engaging with your content, keep it up. If you find that posting every day doesn’t yield great engagement rates, try posting less frequently. Track engagement to see how often you should post.
As far as the best time to post, it really depends on when your followers are online. The Instagram algorithm doesn’t list post chronologically on feeds anymore, but it’s still better to post when you know your followers are online and ready to interact with your content. Try out different times during the day and during the week, and track which dates and times yield the best engagement.
Once you know how frequently you want to post and what times work best for your account, create a schedule. If you can, plan out your posts in advance and use scheduling tools to queue the next posts for publication.
Stay on Brand
Pick a theme, niche, or topic for your Instagram account and stick with it. If followers are interested in your brand, they follow it expecting to see on-brand content. Be sure to find your brand voice and stick with it. Don’t post irrelevant content – stick to what you know. If your account is all about makeup, it would be off brand to share a picture of your breakfast – no matter how good it was.
Try to develop an Instagram aesthetic; this can be done by posting the same type of content, using similar or complementary colors and filters, and creating an all around theme for your account. The examples below show how an Instagram with a consistent aesthetic looks more appealing when you visit their profile.
Use Hashtags and Location Tags
Hashtags are underrated, as they are one of the best ways to increase the visibility of your profile. If you’re not using hashtags, you should start.
Pick hashtags that are relevant to your brand. Users that follow that hashtag or are interested in similar content are more likely to see your posts if you add a hashtag to it. Using the same makeup account example, you could add a hashtag like #MakeupIdeas or #MakeupTutorial so that it’s easier for makeup enthusiasts to find your post and then follow your account. Using hashtags can also help your posts appear on the Instagram Explore page, which can seriously skyrocket your impressions, likes, and followers.
Location tags are also useful, especially if your brand or business is local. Local followers are the people who will actually come and patronize your business, so it’s a good idea to target those users. Use location-based hashtags, and tag your posts with a location. This can help you appear on local Explore pages and increase your impressions with people in your area.
Engage with Followers
Engaging with your followers, and with others on Instagram, is key to attracting and retaining followers. The best social media accounts make their audience feel included and heard. Engage with your followers and they’ll be more likely to engage with you in the future.
Comment on similar accounts in your industry to create relationships – if they don’t already follow you, this very likely will prompt them to do so. When users comment or respond to your posts, answer back so that they feel heard. Start conversations to create relationships with your followers so that they are more likely to keep following you.
Share Instagram Stories
Instagram stories were not a part of the original platform, but they have become huge since they launched. Stories last 24 hours, although they can be added as highlights on your profile to keep permanently.
Many users today prefer to watch Instagram stories over scrolling through their feeds, so posting stories should be a key part of your Instagram strategy. Stories are a great way to share short-term promotions, promote products or services, or share less formal posts. If something isn’t post-worthy, it might make a good addition to your story instead.
Instagram stories also have a lot of interactive features mentioned above, such as polls, questions, hashtag challenges, countdowns, quizzes, and more. This makes it easy to engage with your followers directly and even learn more about their preferences for your future posts.
Write Calls to Action
Every post should include a caption, and hopefully that caption is compelling and interesting. When possible, you should use your caption to tell a story that will draw in your readers. Every caption should include a call to action, however.
Your calls to action will depend on your posts and your brand. If you’re selling clothing, a call to action could be “Check out our online store!”, “Visit our website for the latest deals”, and so on. For bloggers, the call to action might be “Read my latest blog post – link in bio!”.
Create captions that match your brand voice, but don’t forget a call to action so that followers know what to do next. You could also include a call to action to follow your account, or to tag a friend so that your posts get more visibility. Calls to action direct your readers to take your desired next steps, which can lead to better engagement and, in turn, more followers.
Contests are one of the best ways to quickly attract new followers. Hosting contests like giveaways or special deals is an easy way to get more people to follow you. You can set contest rules that include following your account, sharing one of your posts to their story, or tagging friends in the comments so that more people see your post, follow you, and enter the contest by tagging even more friends.
You can also hold contests for user generated content. This type of contest involves asking users to post something and tag your account or use a hashtag to enter the contest. One popular example of this is YETI coolers. They use the hashtag #BuiltForTheWild to collect user-generated content that they can then post on their account. This makes it easy to attract followers to your brand, and also helps generate content to post if you’re running out of ideas.
Promote Across Platforms
Most brands and businesses are on all forms of social media today, including Instagram but also Facebook, Twitter, LinkedIn, and even Pinterest. Promote your Instagram account on all of your online platforms to drive followers from one network to another. You should also promote your Instagram on your website so that web visitors can find and follow you.
Finally, use data-driven evidence to learn how to gain more Instagram followers. All Instagram business accounts get free Instagram Insights, which offers metrics like gained followers, best performing posts, and audience demographics. Take advantage of these analytics, or invest in others to learn more about your audience and to learn which posts perform best.
By analyzing your performance, you can learn more about what works and what doesn’t work. Use the available data to improve upon your Instagram performance and you’re sure to get more followers.
Use these Instagram tips to gain more followers and promote your brand online.
via Blogger How To Get More Instagram Followers in 2020
To drive traffic to your website, you need to make it easy for readers and potential customers to find your pages. To guide readers to your website, your pages must rank on search engine results pages (SERPs) for the relevant keywords for your brand. Rank tracking tools help to keep track of where your web pages rank and for what keywords.
Ranking website pages and blog posts on search engines like Google is not always easy, and many keywords face heavy competition for rankings on page 1. Use the best keyword trackers to learn how your website is performing, where there is room for improvement, and to learn how the competition compares.
Best SEO Ranking Checkers
We’ve done the research and compiled the best SERP checkers to analyze your website’s rankings. These Google rank checkers provide useful metrics and actionable insights to help you evaluate your website’s rankings and search performance.
These are the Best Rank Trackers
SEMRush is one of the most comprehensive SEO tools, and it works great as a SERP checker to track all of your keywords and rankings. This software has a full host of features that can help to track and optimize your website for search engine rankings.
Add your web properties to SEMRush to keep tabs on rankings, traffic, domain authority, backlinks, and more. You can keep your domains stored so that you can see how your keyword rankings have changed over time, which keyword drive the most traffic and sales, and learn what related keywords you might be missing out on.
SEMRush works great for tracking keywords and rankings for your website, but it also works for keyword research, competitor analysis, and more. You can enter any URL and learn how much traffic that page or full domain receives, metrics like domain rating, URL rating, and backlink profiles, or compare rankings and keywords to your own site.
SEMRush is one of the most popular tools in the SEO world, and it’s great for tracking your projects, keywords, rankings, and more. If you only need a simple Google rank checker, however, SEMRush may be a bit too complex.
SerpStat is another website ranking tracker that comes with a host of SEO and marketing tools and features. This all-in-one platform can help organize and optimize your online marketing efforts, and one of its best features is its keyword tracker.
SerpStat’s SERP checker is advanced, so you get more information and insights to improve your website. It provides SERP historical data, keyword grouping by tags, and traffic distribution insights to see which domains get traffic from certain keywords. It can even show the market share distributions over time, as well as local search rankings.
Aside from SerpStat’s rank tracking software, it also offers a backlink analysis tool, site audit, competitor research, and comprehensive keyword research. Its “tree view” keyword distribution makes it easy to see more keyword metrics including position, search volume, CPC, and more.
SerpStat is one of the best tools for tracking your search engine rankings. It has more advanced SERP information that many competitors, and it features various other tools to improve your website’s rankings.