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While competitors may seem like a thorn in your side on a day to day basis, they can be used for very useful data. Try keeping your friends close but keep your enemies closer. Competitive analysis tools are a great way for you to spy on the competition, to stay up to date on current trends, and to see where they are beating you. Even Google spies on its users by giving search data to other companies. That’s why you are always getting ads for the thing you last searched for on Google. While spying on competitors may seem immoral, it’s not, it’s just good business. Learning how to spy on competitors used to be tricky, but now there on tools online that make it even simpler. There are also a few key areas that you will want to look at to see how you stack up against the competition. What is Competitor Analysis?Competitor analysis is looking at strengths and weaknesses of the competition. From a digital marketing standpoint, competitive analysis looks at a website’s traffic, rankings, advertisements, keywords, and more. This is useful data because it can help see where you should be investing more or if you can continue to thrive ahead of the competition. Checking out competitors can help you make improvements on your own website or for your business in general. Learn How to Spy on CompetitorsOnce you have discovered who your competitors are, you should look at a few key data points so you can see how to operate more efficiently. Keywords are a valuable source of data from you competitors because that will tell you what people are looking for. Also check for their paid keywords or Google Adwords – this will allow you to see what they are doing with search engine ads and where they are spending their money in ad campaigns. You should also check into their social media. This is a valuable way to see when they will be announcing new products, providing updates, and how they interact with their audience. Best Tools for Competitive AnalysisCompetitor research is easier with great spy tools. There are tons of tools out there for competitive analysis, but some of them are better than the others. With the right tools, spying on your competitors will become even easier than ever. The tools that we have compiled are some that SEO companies and digital marketers use. These tools will work whether you are trying to get a leg up on your competitors or to find out how your website holds up against the competition. The Best Competitor Analysis Tools:
SEMrushSEMrush is an extremely powerful keyword tracking tool. This tool allows you to target competitors and analyze their websites for what keywords they are using to gain traffic. It also functions as a website SEO auditing tool, tracks backlinks, and more. It will give you your competitors keywords and give you more effective keyword research. This will help increase traffic and gives you valuable SEO competitor research. SEMRush is a comprehensive tool that reports on websites, so there are plenty of features to explore. AlexaAlexa, which is owned by Amazon, is a website traffic estimator. It has many features like competitor keyword analysis to find competitors keywords. This tool will help you target competitors to compare your sites traffic with competing websites. It even tells you the other websites that your audience is visiting and the topics that your audience is most interested in. SimilarWebSimilarWeb is a content analysis tool and website traffic estimator that allows you to do almost anything. It is a powerful website traffic estimator and a keyword tracking tool. This will allow you to see competitor keywords and how many people visit their site. It will allow you to do thorough research on your competitors. You can see what drives their traffic and content through SimilarWeb. Social SproutSocial Sprout lets you look at how competitors are doing on social media, making ts a very important market research tool. This is a good way to either see your competitor’s growth or to see where your social media output should be. You can also see what consumers what and are posting about on this tool as well. iSpionageiSpionage allows you to track competitor’s ad campaigns and shows you their monthly budget. This tool allows you to access seven years of data on your competitors. This is important because if you are able to see where your competitors are putting their ads, so you can target similar areas as them. Final Thoughts on Competitive Analysis ToolsCompetitors are a valuable source of information for your business. They will help you see where and how much money you should be spending in certain areas. They also help you see what people are searching for on their sites so that you can use similar techniques. Use these tools that help you target competitors so that you can get ahead of them. The post Competitor Analysis Tools: Learn How To Spy on Your Competition appeared first on SEO Digital Group. via Blogger Competitor Analysis Tools: Learn How To Spy on Your Competition About the ClientPlatform: WordPress About the CampaignThis client is a recruiting and staffing agency with locations in Philadelphia, NYC, New Jersey, Connecticut and Boston. They had just completed a brand new site overhaul with a custom site built on WordPress, but they weren’t seeing the traffic and leads they wanted to come through organic search. This particular client had a few separate goals.
After a quick analysis, it was clear that the site was lacking in content and needed an aggressive SEO plan put in place in order to start ranking quickly. Our StrategyIn order to put together the best strategy, we needed to really understand the client’s business and the staffing and recruiting industry. We did a competitive analysis of other successful recruiting companies that were dominating the SERPs to determine what our on-page and content strategy should look like. It was also important for us to understand the types of jobs the client wanted to fill, what industries they worked in, and what industries were most important to them. On-Page OptimizationOur on-page optimization first started with a cleanup of the landing pages that were already created. This is always one of the first steps we take when taking on a client. For each industry and location, we had two different target audiences; potential clients looking to fill open positions and qualified candidates for those positions. Each of these audiences searches different terms, so our on page strategy had to align with each searcher’s intent. The candidate may search for something like “accounting jobs in philadelphia” while a potential client might search “accounting recruiter philadelphia”. This meant we had to build two separate strategies in order to rank in search results. We then mapped out the different industries and created silos for each location and industry the client wanted to rank. This strategy ended up working out greatly for the client; they’re now dominating the SERPs for over 160 keywords related to the recruiting and temporary staffing industry. ContentWe’ve said it before and we’ll say it again. Content is King! After our initial competitive research it was clear that in order to rank, this client needed to pump out topically relevant content on an ongoing basis. We decided to publish one article a week that would also help support other conversion landing pages that we were building. The content kept the sight fresh, added relevance, and kept Google bots constantly crawling the site. Link BuildingAs with most of our campaigns, link building was one of our top priorities. This client started off with low authority, so we focused on the basics. We focused on building general directory listings for each location to improve rankings in the maps for the major cities where they had a physical office. Having these directories built out for each location helped the client rank for terms like “philadelphia recruiter” in the map pack. Summary ResultsThis campaign started in October 2017, and since then the client has jumped up over 8,000 spots in organic search results. They’re ranking on page one for over 160 keywords relevant to their niche and are bringing in about 6,000 users per month to the site. All of this new traffic has lead to the submission of over 3,000 resumes to be added to the client’s candidate database. What We LearnedThis campaign showed us that having a comprehensive SEO campaign can have a significant impact on a client’s organic traffic and organic leads. Implementing a cohesive off-page, on-page, and content strategy really helped this client’s rankings take off. In SEO we’re constantly up against Google’s algorithm updates and your competitors. Having a seamless SEO strategy paired up with content can help you outrank your competitors and adds topical relevance that helps Google recognize your site’s authority in your industry. The post Increasing Traffic and Leads with SEO + Content appeared first on SEO Digital Group. via Blogger Increasing Traffic and Leads with SEO + Content |
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December 2017
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