Do you want to grow your Instagram account? Instagram is one of the most popular social media channels, so having a strong presence on this platform is important to many businesses, brands, and everyday people. That’s why so many users invest in an Instagram growth service to help them increase their followers. Some growth services will sell you fake followers that will hurt your account in the long run, but there are a number of quality Instagram growth services available today that will organically and safely grow your following. Check out the best growth services for Instagram to grow your online presence. Top 10 Instagram Growth Services
Social BuddySocial Buddy is one of the best Instagram growth services available today. Our research picked Social Buddy as the #1 growth service for Instagram users based on results, safety, and pricing. This growth tool uses organic growth to increase your Instagram followers gradually and naturally over time. Unlike many Instagram growth tools, Social Buddy helps you find real followers – not fake accounts or Instagram bots. Not only does Social Buddy help you grow your following on Instagram, but it also helps to improve your engagement. Social Buddy uses advanced targeting to find followers that will actually be interested in and engage with the content you post on your account. They use targeting factors like your location, interests, hashtags relevant to your account’s niche or industry for businesses, and more. Social Buddy also targets followers based on your competitors or influencers in your niche. While some growth services are bots, Social Buddy is run by real people. Every client gets a customer support contact, so you can ask questions via email, phone, or chat. Social Buddy is a safe and reliable Instagram growth service. Social Buddy Features:
Our Test:After researching several Instagram growth services, we found that Social Buddy was the most effective and safe, especially at its price point, but we decided to run a test. The results are below; they show a huge jump in followers (1000 in a month) and improved engagement. KickstaKicksta is a popular and powerful Instagram growth tool. This service offers organic Instagram growth without the use of bots, spam, or fake followers. With Kicksta, you’ll receive real followers that are also relevant to your account. Kicksta uses AI technology to find, target, and interact with potential followers on Instagram. When you sign up with Kicksta, they’ll ask for the names of your competitors on Instagram, relevant influencers in your niche, complementary brands, and other targets. Then, they target accounts that follow those competitor or complementary accounts, working under the assumption that they will be interested in your brand as well. Kicksta will automate following and liking other people’s posts – then, those accounts are more likely to follow you back and engage with your content as well. Through AI targeting and automated likes and follows, Kicksta can organically grow your Instagram account. There is a standard plan and a premium plan available, but you’ll have to spring for the premium plan if you want customer support or more advanced targeting. Kicksta Features:
Social SenseiSocial Sensei is another great Instagram growth service, used by many businesses and personal accounts online. This growth tool works not only for Instagram, but also for Facebook, Youtube, Tumblr, and Pinterest. Social Sensei uses real, human growth – no bots, no scripts, no software, and no fake followers. They are committed to long term growth. All clients get a dedicated account manager that learns about your account and your goals to create a long-term plan. They offer a full social media marketing plan, not just followers. Signing up for a full package can include followers, content strategy, content creation, and more. The process begins with a free consultation to discuss your goals and your brand. Social Sensei uses advanced targeting to find followers who are likely to follow and engage with your content. This Instagram growth service is organic. Businesses can also enjoy a social media strategy and business plan to turn followers into leads or conversions. Plans are expensive, however, ranging from $95/month to $995/month and up for businesses. Social Sensei Features:
Tree FrogTree Frog is another Instagram growth service promising its users organic growth over time. Run by a team of social media gurus, Tree Frog is results driven and aims to improve your Instagram following as well as engagements. Tree Frog offers audience targeting based on your account’s industry, niche, or general topic of your content. They target based on account you give them – simply supply 5 accounts similar to yours (either competitors, related brands, or whichever you see fit) and the Tree Frog team will use those to find the right followers for your account. Setting up your Tree Frog account is easy and fast. Once you’re set up, you can sit back and wait for followers, likes, and comments to roll in while you continue to post quality content. Growth will likely be slow, and some reviews say that they’d prefer a faster service, but Tree Frog is one of the more affordable options, so it’s good for those on a tight budget. Tree Frog also offers a Twitter growth service. While there isn’t a dedicated agent assigned to every account, you can submit support tickets on their website for help or questions. Tree Frog Features:
AmpfluenceAmpfluence is another top-notch Instagram growth service that promises to amplify your influence on Instagram. Like all the best Instagram growth services, Ampfluence ensures organic Instagram growth and real followers, not fake accounts. Ampfluence does not use bots or “gimmicks” and is a 100% human run service. They aim to grow your Instagram followers without any bots or automated software. Instead, they focus on quality followers and targeting. If you sign up with Ampfluence, you start with a consultation to learn more about your account, your brand, your goals, and the types of followers you want to target. After the consultation, Ampfluence’s team does research to find the right accounts to target, based on competitors, industry leaders, social spheres, and more. They’ll engage with other accounts for you to create relationships that will organically grow your followers and your engagement rate. Ampfluence is a safe Instagram growth service like many others on this list, but it is on the more expensive side. Plans start at $129 per month, but there’s no commitment so you can cancel at any time. Ampfluence Features:
Social CaptainAnother solid choice for anyone looking for a reliable Instagram growth service is Social Captain. Social Captain “automagically” grows your Instagram account to bring in more followers, better engagement, and all around growth. They use automated and targeted Instagram marketing to increase your follower count. Social Captain will act as your Instagram assistant so that you don’t have to worry about outreach. They use AI-powered targeting and claim that it is 150x more efficient than manual interaction. Social Captain works with brands, online stores, and personal accounts alike. When you sign up, pick accounts, competitors, hashtags, and locations to target on your dashboard, and Social Captain takes care of the rest. As your account grows, this Instagram growth service will also automatically send direct messages to your new followers, creating positive relationships. Social Captain offers a free trial, so you can try 30 days and see if you like it before making a purchase. After that, you can choose between weekly, monthly, or annual packages (annual comes with a 35% discount compared to monthly, but it also means you can’t cancel after a few months and get your money back). They also offer a turbo plan for supercharged growth. Social Captain Features:
CombinCombin is both an Instagram growth service and a content planning solution and post scheduling tool. You can choose to purchase Combin solely for Instagram growth, just for scheduling, or for both growing your following and planning and scheduling your posts. The Combin growth tool works by targeting, engaging with, and growing your follower count on Instagram. They offer plenty of filters to target the followers that are interested in your content, and therefore are more likely to follow back and engage with your posts. This platform uses machine learning to find and target quality accounts to engage with. Combin also includes audience management, so you can see who doesn’t follow you back and bulk unfollow them. It also automates repetitive actions, so you can engage with multiple accounts and posts at once to enhance engagement. Bulk follow, unfollow, like, and comment on accounts and posts in batches with Combin. You can manage multiple Instagram accounts at once with Combin, or focus on one. They offer a free starter trial, or monthly options for personal or business accounts. Combin Features:
UpleapUpleap is another popular Instagram growth service offering organic growth and personalized attention. When you sign up with Upleap, you’ll get a dedicated account manager to manage and grow your Instagram account for you. The platform claims 300% faster growth with their tool. Upleap only finds, follows, and engages with real accounts, so you won’t have a follower list full of unengaged, fake followers. They promise real results to grow your Instagram brand, whether it’s a personal account, a business brand, an online store, or any account. They have clients from varied industries. Once you sign up with Upleap, you’ll be set up with an account manager. Work with your account manager to target competitors, relevant hashtags, or whatever type of followers you think would enjoy your content. Then, sit back and watch your account grow while you continue to post content. Upleap provides smart targeting that will boost your engagement. They’ll even view Instagram stories for you to make your account look more active and engaged with followers. Upleap offers a free trial, but it only lasts three days. After that, you can choose from monthly or yearly packages, with options for the Lite plan, Standard, or Premium. Upleap Features:
HypePlannerHypePlanner is an Instagram growth service that promises a “massive global fanbase” on Instagram without much effort on your part. Their Instagram experts claim to be able to grow their client accounts with 1000s of new followers monthly, and not fake followers but real, engaged Instagram users. When you sign up, HypePlanner will ask for targeting information about your ideal target demographic and information about your brand to enhance their targeting. They’ll come up with a custom plan for your account and immediately start engaging with your target audience to increase your Instagram followers and get even more engagements back. HypePlanner offers 24/7 customer support and a money back guarantee. Reach out to your customer representative via phone, text, or email at any time. HypePlanner is run by real humans, so every decision on your account is made by a real person with your account’s growth in mind. HypePlanner is a quality service, but it is on the pricey side. They do offer discounts for agencies or anyone in need of multiple accounts. HypePlanner Features
YoViralYoViral is another Instagram growth tool, but it operates a little differently than most of the Instagram growth services on our list. With YoViral, the focus is one likes more so than followers. This tool sends automated likes to your post shortly after you publish it, slowly building up the likes so that it looks natural. The likes provided by YoViral come from real users, so you don’t have to worry about bots, spam, or fake followers clouding your account. Not every post gets the exact same amount of likes, so it looks natural. You can also adjust the speed at which likes pour in. If you post a video, YoViral will also inundate it with views. When you post with YoViral, the service automatically detects the post and begins sending likes. There is no limit on the number of posts it will send likes to monthly. The idea behind this like service is that your posts can go viral and your account will look more legitimate and popular, which will prompt other accounts to find and follow you more easily. YoViral comes with 24/7 customer support, and you can choose different plans to determine, on average, how many extra likes you want. This service is more affordable since it does not send followers directly to your account, but it also comes with a 30 day money back guarantee. YoViral Features:
Final ThoughtsSocial media is an important part of your online presence. Since Instagram is one of the most popular social platforms, it can seriously help your business to have plenty of followers and engagement online. Grow your Instagram with one of the best Instagram growth services available today. The post 10 Best Instagram Growth Services of 2020 appeared first on SEO Digital Group. via Blogger 10 Best Instagram Growth Services of 2020
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About the ClientPlatform: WordPress Niche: Restaurant and Private Dining Goals: Increase organic search traffic, increase private event leads Strategy: On-page optimization, landing page optimization, and link building About the CampaignThe client, Copinette, wanted to improve their search result rankings and increase private dining leads through their website. They are based in Midtown, Manhattan, which is an area of heavy competition for restaurants. Standing out against all the restaurants offering private dining in NYC is a challenge, especially in competitive Google search results. Our StrategyAfter auditing the client’s website, we put together an SEO strategy, focusing on private dining events. We did a competitive analysis and keyword research to put together a comprehensive plan to optimize their website for organic traffic and leads. We updated their current landing pages, optimizing for the targeted keywords on each page. Our goal was to help them rank for restaurant and private dining keywords by location, for both NYC and Midtown East specifically. As always, we considered search intent when targeting keywords. We targeted keywords like “Midtown East private dining”, “private dining NYC”, and more specific searches for private events like corporate parties, holiday parties, baby showers, and so on. Aside from on-page optimization, we also launched a link building campaign. Links from relevant websites to your website essentially count as “votes” in the eyes of Google, so the more links to a website, the more authority and rankings. By linking to the client’s website on targeted keywords like “private dining Midtown NYC”, we were able to help improve their rankings for those search terms. ResultsOur SEO strategy was implemented starting in June 2019 with great success. The campaign brought in over 200 private dining leads, 112 of which were closed for successful private events. Our metrics estimate over $120,000 in revenue from these leads, as seen below.
The increase in private dining leads was a direct result of improved Google rankings. The client’s website moved up almost 900 spots in assorted Google search rankings. Those rankings include frequently searched, highly competitive keywords such as “private dining NYC” which is searched thousands of times per month. The client’s site is on page 1 of Google search results for various keywords related to their location and private dining and other private events. These rankings brought in those 200+ leads seen above. What We LearnedThis campaign taught us that a focused SEO strategy can yield results, even in a highly competitive niche like NYC restaurants and private dining. Through keyword research, link building, and landing page optimization, we were able to significantly improve rankings and bring in over 200 private dining leads over less than six months. The post NYC Restaurant SEO & Event Leads Case Study appeared first on SEO Digital Group. via Blogger NYC Restaurant SEO & Event Leads Case Study Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances. Step 1: DenialImmediately my mind goes to one place: it’s a mistake. So I jumped into some other tools to confirm whether or not Ahrefs was losing its mind. Google Analytics also showed a corresponding drop in traffic, confirming something was definitely up. So as an SEO, I naturally assumed the worst… Step 2: Algo panicAlgorithm update. Please, please don’t let it be an algo update. I jumped into Barracuda’s Panguin Tool to see if our issue coincided with a confirmed update. No updates. Phew. Step 3: DiagnosisNobody ever thinks clearly when their reptile brain is engaged. You panic, you think irrationally and you make poor decisions. Zero chill. I finally gathered some presence of mind to think clearly about what happened: It’s highly unusual for keywords rankings to disappear completely. It must be technical. It must be indexing. A quick Google search for the pages that lost keyword rankings confirmed that the pages had, in fact, disappeared. Search Console reported the same: Notice the warning at the bottom: No: ‘noindex’ detected in ‘robots’ meta tag Now we were getting somewhere. Next, it was time to confirm this finding in the source code. Our pages were marked for de-indexing. But how many pages were actually de-indexed so far? Step 4: Surveying the damageAll of them. After sending a few frantic notes to our developer, he confirmed that a sprint deployed on Thursday evening (August 1, 2019), almost three days prior, had accidentally pushed the code live on every page. But was the whole site de-indexed? It’s highly unlikely, because in order for that to happen, Google would have had to crawl every page of the site within three days in order to find the ‘noindex’ markup. Search Console would be no help in this regard, as its data will always be lagging and may never pick up the changes before they are fixed. Even looking back now, we see that Search Console only picked up a maximum of 249 affected pages, of over 8,000 indexed. Which is impossible, considering our search presence was cut by one-third an entire week after the incident was fixed. Note: I will never be certain how many pages were fully de-indexed in Google, but what I do know is that EVERY page had ‘noindex’ markup, and I vaguely remember Googling ‘site:brafton.com’ and seeing roughly one-eighth of our pages indexed. Sure wish I had a screenshot. Sorry. Step 1: Fix the problemOnce the problem was identified, our developer rolled back the update and pushed the site live as it was before the ‘noindex’ markup. Next came the issue of re-indexing our content. Step 2: Get the site recrawled ASAPI deleted the old sitemap, built a new one and re-uploaded to Search Console. I also grabbed most of our core product landing pages and manually requested re-indexing (which I don’t fully believe does anything since the most recent SC update). Step 3: WaitThere was nothing else we could do at this point, other than wait. There were so many questions:
Only time would tell. August 8th, 2019 (one week) - 33% drop in search presenceIn assessing the damage, I’m going to use the date in which the erroring code was fully deployed and populated on live pages (August 2nd) as ground zero. So the first measurement will be seven days completed, August 2nd through August 8th. Search Console would likely give me the best indication as to how much our search presence had suffered. We had lost about 33.2% of our search traffic. Ouch. Fortunately, this would mark the peak level of damage we experienced throughout the entire ordeal. August 15th, 2019 (two weeks) - 23% drop in trafficDuring this period I was keeping an eye on two things: search traffic and indexed pages. Despite re-submitting my sitemap and manually fetching pages in Search Console, many pages were still not being indexed — even core landing pages. This will become a theme throughout this timeline. As a result of our remaining unindexed pages, our traffic was still suffering. Two weeks after the incident and we were still 8% down, and our revenue-generating conversions fell with the traffic (despite increased conversion rates). August 22nd, 2019 (three weeks) - 13% drop in trafficOur pages were still indexing slowly. Painfully slowly, while I was watching my commercial targets drop through the floor. At least it was clear that our search presence was recovering. But how it was recovering was of particular interest to me. Were all the pages re-indexed, but with decreased search presence? Were only a portion of the pages re-indexed with fully restored search presence? To answer this question, I took a look at pages that were de-indexed, and re-indexed, individually. Here is an example of one of those pages: Here’s an example of a page that was de-indexed for a much shorter period of time: In every instance I could find, each page was fully restored to its original search presence. So it didn’t seem to be a matter of whether or not pages would recover, it was a matter of when pages would be re-indexed. Speaking of which, Search Console has a new feature in which it will “validate” erroring pages. I started this process on August 26th. After this point, SC slowly recrawled (I presume) these pages to the tune of about 10 pages per week. Is that even faster than a normally scheduled crawl? Do these tools in SC even do anything? What I knew for certain was there were a number of pages still de-indexed after three weeks, including commercial landing pages that I counted on to drive traffic. More on that later. August 29th, 2019 (four weeks) - 9% drop in trafficAt this point I was getting very frustrated, because there were only about 150 pages remaining to be re-indexed, and no matter how many times I inspected and requested a new indexing in Search Console, it wouldn’t work. These pages were fully capable of being indexed (as reported by SC URL inspection), yet they wouldn’t get crawled. As a result, we were still 9% below baseline, after nearly a month. One particular page simply refused to be re-indexed. This was a high commercial value product page that I counted on for conversions. In my attempts to force re-indexing, I tried:
Nothing worked. This page would not re-index. Same story for over one hundred other less commercially impactful URLs. Note: This page would not re-index until October 1st, two full months after it was de-indexed. By the way, here’s what our overall recovery progress looked like after four weeks: September 5th, 2019 (five weeks) - 10.4% drop in trafficThe great plateau. At this point we had reindexed all of our pages, save for the ~150 or so supposedly being “validated.” They weren’t. And they weren’t being recrawled either. It seemed that we would likely fully recover, but the timing was in Google’s hands, and there was nothing I could do to impact it. September 12th, 2019 (six weeks) - 5.3% gain in trafficIt took about six weeks before we fully recovered our traffic. But in truth, we still hadn’t fully recovered our traffic, in that some content overperformed and was overcompensating for a number of pages that were not yet indexed. Notably, our product page that wouldn’t be indexed for another ~2.5 weeks. On balance, our search presence recovered after six weeks. But our content wasn’t fully re-indexed until eight-plus weeks after fixing the problem. ConclusionFor starters, definitely don’t de-index your site on accident, for an experiment, or any other reason. It stings. I estimate that we purged about 12% of all organic traffic amounting to an equally proportionate drop on commercial conversions. What did we learn??Once pages re-indexed, they were fully restored in terms of search visibility. The biggest issue was getting them re-indexed. Some main questions we answered with this accidental experiment: Did we recover?Yes, we fully recovered and all URLs seem to drive the same search visibility. How long did it take?Search visibility returned to baseline after six weeks. All pages re-indexed after about eight to nine weeks. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! Post source = http://tracking.feedpress.it/link/9375/12951737via Blogger This Is What Happens When You Accidentally De-Index Your Site from Google Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of:
Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa. And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad. But what if it didn’t have to be that way? What if I could search Google and find a kiosk just a couple of blocks away that would vend me solutions, no matter what time of night or day? Something old is becoming new again, just like home delivery. And for your agency’s local business clients, the opportunity could become an amazing competitive advantage. What’s up with kiosks?Something oldThe automat was invented in Germany in the late 19th century and took off in the US in the decades following, with industry leader Horn & Hardart’s last New York location only closing in 1991. These famous kiosks fed thousands of Americans on a daily basis with on-demand servings of macaroni, fish cakes, baked beans, and chicory coffee. The demise of the automat is largely blamed on the rise of the fast food industry, with Burger Kings even opening doors at former automat locations. Something newA couple of weeks ago, I was watching an episode of my favorite local SEO news roundup in which Ignitor Digital’s Carrie Hill mentioned a meat vending kiosk. I was immediately intrigued and wanted to know more about this. What I learned sparked my imagination on behalf of local businesses which are always benefitted by at least considering fresh ideas, even if those ideas are actually just taking a page from history and editing it a bit. Something inspirationalWhat I learned from my research is that the Applestone Meat Company is distinguishing itself from the competition by offering a 24/7 butcher shop via two vending installations in the state of New York. They also have a drive-up service window from 11am–6pm, but for the countless potential customers who are at work or elsewhere during so-called “normal business hours,” the meat kiosks are ever-ready to serve. CEO Joshua Applestone says he was inspired by the memory of Horn & Hardart and he must be one smart local business owner to have taken this bold plunge. The company has already earned some pretty awesome unstructured citations from the likes of Bloomberg with this product marketing strategy and they’re planning to open ten more kiosks in the near future. But Applestone isn’t alone. A kiosk can technically just be a fancy vending machine. Check out Chicago startup Farmer’s Fridge. They recently closed a $30 million Series C round led by one-time Google CEO Eric Schmidt’s Innovation Endeavors. Their 200+ midwestern units provide granola, Greek yogurt, pasta, wraps, beverages, and similar on-the-go fare, and they donate leftovers to local food pantries. Americans have long been accustomed to ATM machines. DVD and game rental stations are old news to us. We are nowhere near Japan, with its sixty-billion-dollar-a-year, national vending machine density of one machine per 23 citizens, and its automated sales of everything from ramen to socks to umbrellas. Geography and economics don’t point to the need to go to such a level in the US, but where convenience is truly absent, opportunity may reside. What might that look like? Use your imaginationMy corner of the world is famous for its sourdough bread. There are hundreds of regional bakeries competing with one another for the crustiest, lightest, most indulgent loaf. But, if you don’t make it to the local stores by early afternoon, your favorite brand is likely to have sold out. And if you’re working the 47-hour American work week, or gigging California night and day but don’t want to live on fast food, you’d likely be quite grateful to have your access to artisan baguettes restored. Just imagine every bread bakery around the SF Bay Area installing a kiosk outside its front door, and you can hear the satisfied after-hours crunching, can’t you? Applestone is selling unprepared meat, Farmer’s Fridge is selling prepared meals, and almost anything people nosh could be a candidate for a kiosk, but why should on-demand products be limited to food? I let my imagination meander and jotted down a quick list of things people might buy at various off-hours, if a machine existed outside the storefront:
What if customers who do their morning bike ride at 5 AM knew they could stop by your client’s kiosk to fix a punctured tire? What if night workers knew they could pick up a box of light bulbs or bandages or cat food on their way to their shift? Think of the convenience — in some instances even life-saving help — that could be provided to travelers on the road at all hours, members of your community who are housing-insecure, or whole neighborhoods that lack access to basic goods? Not every local business has the right model for a kiosk, but once I started to think about it, I realized just how many of them could. I’m initially envisioning these machines being installed at the place of business, but, where the scenario is right, a company with the right type of inventory could certainly place additional kiosks in strategic locations around the communities they wish to serve. Kiosk Local SEOClearly, kiosks can generate revenue, but what could they do for clients’ online presence? The guidelines for representing your business on Google already support the creation of local business listings for ATMs, video rental stations, and express mail dropboxes. But I went straight to Google with the Applewood example to ask if this emerging type of kiosk would be permitted to create listings. They were kind enough to reply: The link in the Twitter DM reply just pointed to the general guidelines, and I can find no reference to the term “Food Kiosk listing” in them. It’s the first time I’ve ever heard this terminology. But, clearly this representative is naming food kiosks as a “thing.” Google, it seems, is already quite aware of this business model. And the proof of their support is in the Maps pudding: My, my! Talk about having the ability to hyperlocalize your local search marketing to fit Google’s extreme emphasis on user-to-business proximity. Enough to make any local SEO agency see conversions and dollar signs for clients. Tip #1: Helpline phone numbersI’ve written about ATM SEO in the past for financial publications, and so I’ll add one important tip for creating eligible Google listings for kiosks: guidelines require that you have a helpline phone number for kiosk users. I would post this number both on the listings and on the units, themselves. Note that this will likely mean you have a shared phone number on multiple listings, which isn’t typically deemed ideal for local search marketing, but if kiosks become your model and you avoid any semblance of creating fake listings, Google can likely handle it. Tip #2: Unique local landing pages for your kiosksI can also see value in creating unique location landing pages on client websites for their kiosks, especially if they aren’t stationed at your physical location. These pages could give excellent driving and walking directions for each unit, explain how to use the machine, feature reviews and testimonials for that location, and perhaps highlight new inventory. Tip #3: Capitalize on your social mediaSocial media will also be an excellent vehicle for letting particular neighborhoods know about client kiosks and engaging with communities to understand their sentiments. Seek abundant feedback about what is and isn’t working for customers and how inventory could better serve their needs. And, of course, be sure every client is monitoring reviews like a low-flying hawk. Is there an appetite for kiosks?Image credit: Ben Chun I’m a longtime observer of rural local SEO. I’ve learned that being intentional in noticing small things can lead to big ideas, and almost any novel concept is worth floating to clients. The tiny, free book lending kiosks sometimes officially branded “Little Free Libraries” are everywhere in my county, have become a non-profit initiative, and are driving Etsy sales of cute wooden contraptions. Moreover, my region is dotted with unstaffed farm stands that operate on the honor system, trusting neighbors to pay for what they take. I’d say our household purchases about half of our produce from them. Within recent recall, the milkman and the grocery delivery boy seemed as distant as the phonograph. Now, consumers are showing interest in having whole meal kits, entire wardrobes, and just about everything delivered. The point being: don’t discount anything that renders convenience; not the traveling salesman, not the automat. The decision to experiment with a kiosk isn’t a simple one. There will be financial aspects, like how to access a unit that works for the inventory being sold. There will be security questions, as most businesses probably won’t feel comfortable operating on the honor system. But if the question is whether there is an appetite for the right kiosk, selling the right goods, in the right place, I’ll close today with a look at these provocative, illuminating reviews from just one location of Farmer’s Fridge: Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! Post source = http://tracking.feedpress.it/link/9375/12948839via Blogger Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has. Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. Today I'm going to talk to you about hypothesis testing in SEO and statistical significance. At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do SEO A/B testing. Now, in that, we use hypothesis testing. You may not be able to deploy ODN, but I still think today that you can learn something valuable from what I'm talking about. Hypothesis testingThe four main steps of hypothesis testingSo when we're using hypothesis testing, we use four main steps:
The most important part of A/B testing is having a strong hypothesis. So up here, I've talked about how to formulate a strong SEO hypothesis. 1. Forming your hypothesisThree mechanisms to help formulate a hypothesisNow we need to remember that with SEO we are trying to look to impact three things to increase organic traffic.
You could also be impacting a mixture of all three of these things. But you just want to make sure that one of these is clearly being targeted or else it's not really an SEO test. 2. Collecting the dataNow next, we collect our data. Again, at Distilled, we use the ODN platform to do this. Now, with the ODN platform, we do A/B testing, and we split pages up into statistically similar buckets. A/B test with your control and your variantSo once we do that, we take our variant group and we use a mathematical analysis to decide what we think the variant group would have done had we not made that change. So up here, we have the black line, and that's what that's doing. It's predicting what our model thought the variant group would do if we had not made any change. This dotted line here is when the test began. So you can see after the test there was a separation. This blue line is actually what happened. Now, because there's a difference between these two lines, we can see a change. If we move down here, we've just plotted the difference between those two lines. Because the blue line is above the black line, we call this a positive test. Now this green part here is our confidence interval, and this one, as a standard, is a 95% confidence interval. Now we use that because we use statistical testing. So when the green lines are all above the zero line, or all below it for a negative test, we can call this a statistically significant test. For this one, our best estimate is that this would have increased sessions by 12%, and that roughly turns out to be about 7,000 monthly organic sessions. Now, on either side here, you can see I have written 2.5%. That's to make this all add up to 100, and the reason for that is that you never get a 100% confident result. There's always the opportunity that there's a random chance and you have a false negative or positive. That's why we then say we are 97.5% confident this was positive. That's because we have 95 plus 2.5. Tests without statistical significanceNow, at Distilled, we've found that there are a lot of circumstances where we have tests that are not statistically significant, but there's pretty strong evidence that they had an uplift. If we move down here, I have an example of that. So this is an example of something that wasn't statistically significant, but we saw a strong uplift. Now you can see our green line still has an area in it that is negative, and that's saying there's still a chance that, at 95% confidence interval, this was a negative test. Now if we drop down again below, I've done our pink again. So we have 5% on both sides, and we can say here that we're 95% confident there was a positive result. That's because this 5% is always above as well. 3. Analyze the data to test hypothesisNow the reason we do this is to try and be able to implement changes that we have a strong hypothesis with and be able to get those wins from those instead of just rejecting it completely. Now part of the reason for this is also that we say we're doing business and not science. Here I've created a chart of when we would maybe deploy a test that was not statistically significant, and this is based off how strong or weak the hypothesis is and how cheap or expensive the change is.
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December 2017
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