Your business’ website is an important asset, so it’s useful to regularly audit and improve upon your site. Many digital marketers and online businesses use heatmap software to learn more about how customers navigate their websites.
Website heatmap tools track customer journeys and show you the areas where customers are most likely to click, scroll, read, and how they move from page to page. Heatmappers can reveal what areas of your website receive the most attention, so you can optimize your site’s design, layout, and content to improve sales and conversions.
Top 7 Heatmap Generators
We’ve done the research and found the best heatmap generators for websites in 2020. The best software will help you learn more about customer journeys so that you can increase conversions on your website.
These are the Best Heatmap Tools:
Inspectlet is one of the best softwares to improve conversions and learn more about how visitors use your website. This tool has dynamic heatmaps that can track not only clicks on your website, but what content visitors are reading based on where their mouse scrolls.
They also provide scroll maps that show how far users scroll on a page. This can be useful to show what they’re missing; if your CTA is at the bottom of the page, many users might not read that far.
Aside from maps, Inspectlet also provides session recordings, so you can see the exact steps that individual users take on your site. This feature gives you the ability to essentially watch over your visitor’s shoulders, with recordings for each individual that visits your site.
Inspectlet is one of the best tools for seeing how visitors navigate your website, both due to its heatmap capabilities, session recordings, and more.
Smartlook helps you analyze user behavior on your website or on your mobile app. This tool makes comprehensive heatmaps, including retroactive ones with older data. You can filter and segment the generated heat maps based on type of user (new vs. returning), device used, and more.
Smartlook also offers individual session recording, so you can see each customer’s journey. The advanced filtering on session recordings can sort your recordings by 30 different filters. You can track sessions by the URL that brought them to the site, their location, the date, duration of time on the website, and much more.
You can also filter web analytics from Smartlook via events; this platform offers event statistics, breakdowns, and more to learn how users experience your website. You can even see where leads fall out of the sales funnel and create funnel triggers based on specific events.
Smartlook is one of the best heatmappers and user analytics tools out there. This is a great software to learn more about your users and how your website performs.
Hotjar is one of the most popular CRO softwares, and for good reason. This platform is great for collecting user heatmaps, recording individual website sessions, tracking conversion funnels, and more.
Hotjar can help improve UX by assessing how users interact with your website. Their heatmap feature tracks clicks, movements, and scrolls, and it can be filtered by type of device used. You can visualize user behavior with this function, and Hotjar even allows you to download and share reports.
Aside from the click maps, Hotjar also records visitors on your website to assess their behavior. You can tag users to track their movements, search for specific events, and more. You can also track form submissions and see where users fall off before converting to learn how to retarget them.