The roofing field is full of competition. While humans have needed roofs over our heads for a long time, the roofing business has changed with modern technology. Now, roofing companies need to rank for roofing keywords on search engines like Google in order to acquire new customers.
SEO is vital for lead generation in the roofing business. To get more clients, roofers need to rank for the best roofing keywords. When it comes to SEO for roofers, you need to know the keywords that people are using when searching for the services your business provides.
Is your website optimized for roofing keywords?
Commonly Searched Roofing Keywords
We’ll start with the high level queries people use to search for roofing services. Many people searching for a roofer type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common roofing keywords. If you are optimizing a page for a local roofing business, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking on Google for searches related to roofing services.
Before or after your main keywords, add your location. For example, if you work as a roofer in Philadelphia, optimize for “Philadelphia roofing contractor”.
If you own a roofing company with workers in different service areas, you may want to set up different pages for each area you service. That way, you can rank separate pages for “roofer near” or “roofing company in” each location.
Roofing Services Keywords
Often, people search for the specific service they are looking for. For roofers, this can be services you provide or the actual issues on the roof that need fixing. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of roofing keyword rankings to your site.
Roofing Questions People Are Asking
Here are a few questions people ask related to roofing services which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to roofing.
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