The information technology field is crowded. IT businesses know better than most how important SEO is to their marketing efforts, as ranking for the most relevant information technology keywords will drive traffic and leads to your site. When it comes to SEO for IT, you need to know the keywords people are using when looking for the services you provide.
Is your website optimized for IT keywords?
Commonly Searched Information Technology Keywords
We’ll start with the high level queries people use to search for IT services. Many people searching for a information technology help type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common IT keywords. If you are optimizing a page for a local information technology business, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking in Google for searches related to IT services.
Before or after your main keywords, add your location. For example, if you work in IT in Philadelphia, optimize for “Philadelphia IT consultant”.
Information technology differs from other businesses in that it may not be local; you may be able to help customers all over the world. It still doesn’t hurt to optimize your pages for your local area to draw in local clientele, however.
IT Services Keywords
Often, people search for the specific service they are looking for. For the information technology field, this can be services you provide or the technical issues that need fixing. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of IT keyword rankings to your site.
IT Questions People Are Asking
Here are a few questions people ask related to IT services which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to IT.
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