Insurance is a competitive field, with a multitude of insurance companies competing for clients’ business. There are various types of insurance and insurance companies out there, and most people find information about insurance through a quick Google search. Now, insurance companies need to rank for insurance keywords on search engines like Google in order to acquire new customers.
SEO is vital for lead generation in the insurance business. To get more clients, insurance companies small and large need to rank for the best insurance keywords. When it comes to SEO for insurance companies, you need to know the keywords that people are using when searching for the services your business provides.
Is your website optimized for insurance keywords?
Commonly Searched Insurance Keywords
We’ll start with the high level queries people use to search for insurance coverage. Many people searching for insurance coverage type these terms into Google:
To get potential clients to come to your website, and eventually to become customers, you want to rank for these common insurance keywords. If you are optimizing a page for an insurance company, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings. Otherwise, you will have a hard time ranking on Google for searches related to insurance coverage.
Before or after your main keywords, add your location. For example, if you work for an auto insurance brokerage in Philadelphia, optimize for “Philadelphia car insurance”.
If you own an insurance company with workers in different service areas, you may want to set up different pages for each area you service. That way, you can rank separate pages for “insurance near” or “insurance company in” each location.
Insurance Services Keywords
Often, people search for the specific type of insurance or coverage they are looking for. For insurance brokers, this can be the coverage you provide or questions about cost, what is covered, and more. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of insurance keyword rankings to your site.
Insurance Questions People Are Asking
Here are a few questions people ask related to insurance which could be great blog posts or headings on your landing pages:
Here are the Google Trends results for the most common searches related to insurance over time.
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